JBeans - Business card
Branding, Creative Direction, Graphic Design
Logo and interactive business card prototype for Jbeans, coffeeshop owned by two Norwegian young ladies.
- Logo concept:
The logo is designed for Jbeans, a Norwegian coffee shop and it aims at being simple and immediate.
The image evokes the idea of the popular beverage and its characteristic aroma.
Another key concept is the idea of variety, which is conveyed by the different shades of brown that stress the wide selection the coffee shop offers, enabling the true connoisseur to choose his favourite blend of coffee.
- Business card concept:
From the idea of variety springs the business card concept. The logo itself gives the costumer an idea of “power of choice”, so why not playing more with that?
Creating this kind of interactivity through the wheel was a way to underline it.
then thew slogan was born on its own!
the design inspiration
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All works © Alice Donadoni 2011. Please do not reproduce without my expressed written consent.