Floral designs that celebrate the wonders of the seasons
Mora is a season-led creative floral practice based in East London, founded by Alice Donadoni. Specialising in bespoke floral designs for events and weddings, we craft organic, lively and textural displays inspired by our natural surroundings.
Nature is our main muse and the hero of our designs. By observing the growing patterns and behaviours of our blooms, we allow them to guide us. We rejoice at the unexpected twists of a stem or the unique speckle on a petal, championing these special natural nuances into our floral arrangements and displays. This is why growing is an integral part of our floristry practice, keeping us connected to the earth and to the seasons.
Because the natural materials we use are the true heart of our creations, we have committed to work exclusively with seasonal, locally grown flowers, foliage and produce. We truly believe these to be the finest ingredients for our floral recipes. This resolution is a guarantee of quality: it makes each of our designs completely unique and ensures we will always be working with what is best in bloom at the time our services are required.
By embracing true seasonality, our floral designs resonate with the wider natural world, telling a much deeper story: one that will awake and captivate the senses to become a cherished memory.
Needless to say, our love for nature makes care and respect for the environment our priority: you can read more about our sustainable floristry practices here.
To individuals or companies who share our ethos, we offer a range of bespoke services, including floral designs for events and weddings, weekly flower arrangement deliveries, private workshops, gift bouquets — each tailored to celebrate the wonders and delights of the seasons.
Mora Floral Studio.
Growing, admiring and arranging flowers
